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How do you nurture sales leads, what is a lead nurturing campaign and what is the best marketing automation software out of all Marketing Platforms for that purpose?

To nurture sales leads equals sending personalized, educating, informative, relationship building, behavior based emails. This can be achieved by means of a series of follow up emails that get sent depending on the leads behavior. Many Marketing Platforms will help you with that. Creating content around the lead’s pain points offers the highest chance for sale conversions. Using data gathered from the lead’s previous behavior helps to deliver timed and targeted and relevant information that will lead the lead through the entire buying funnel. Email lead nurturing should not be the only one marketing measure but one out of many within the marketing mix.

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Therefore this Marketing Platforms comparison is not just

  • a social media marketing platforms comparison or

  • a comparison of email marketing platforms or

  • an ecommerce online store builders comparison or

  • a membership site comparison or

  • an inbound marketing software comparison or

  • a marketing analytics software comparison or

  • an event marketing platform comparison or

  • a price comparison software affiliate marketing or

  • a price comparison software affiliate marketing or

  • a marketing automation software price comparison or

  • a guide what are the top 5 CRM systems

but a combination of all the above – a full marketing software comparison. It also clarifies when to implement which one of the Marketing Platforms: marketing platform vs CRM. A marketing platform is a type of software that helps businesses manage and automate their marketing activities. It can include features like email campaigns, customer segmentation, social media management, analytics, and more. A Customer Relationship Management (CRM) system is a technology solution designed to store and manage customer data such as contact information, sales history, purchase activity, and preferences. When deciding which one to deploy it depends on the needs of the business. If you are looking for ways to better understand your customers’ behaviors in order to target them with relevant offers or messages then a CRM system would be more beneficial than a marketing platform. However if you need help managing multiple channels within your overall marketing strategy then using a marketing platform would be ideal as it allows you to easily track performance across different channels and measure ROI from each campaign.

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What is the best automation software?


The roots of marketing automation can be found in email marketing. It is software that allows the marketer to automate repetitive tasks, exclude human error, manage complexity and measure and optimize all marketing actions. It boils down to benefiting from the leverage technology and big data provide when it comes to A/B split-testing, campaign optimization, follow-up messaging via auto-responder, behavioral targeting and much more.

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