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How do you nurture sales leads, what is a lead nurturing campaign and what is the best marketing automation software out of all Marketing Platforms for that purpose?

To nurture sales leads equals sending personalized, educating, informative, relationship building, behavior based emails. This can be achieved by means of a series of follow up emails that get sent depending on the leads behavior. Many Marketing Platforms will help you with that. Creating content around the lead’s pain points offers the highest chance for sale conversions. Using data gathered from the lead’s previous behavior helps to deliver timed and targeted and relevant information that will lead the lead through the entire buying funnel. Email lead nurturing should not be the only one marketing measure but one out of many within the marketing mix.

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Therefore this Marketing Platforms comparison is not just

  • a social media marketing platforms comparison or

  • a comparison of email marketing platforms or

  • an ecommerce online store builders comparison or

  • a membership site comparison or

  • an inbound marketing software comparison or

  • a marketing analytics software comparison or

  • an event marketing platform comparison or

  • a price comparison software affiliate marketing or

  • a price comparison software affiliate marketing or

  • a marketing automation software price comparison or

  • a guide what are the top 5 CRM systems

but a combination of all the above – a full marketing software comparison. It also clarifies when to implement which one of the Marketing Platforms: marketing platform vs CRM. A marketing platform is a type of software that helps businesses manage and automate their marketing activities. It can include features like email campaigns, customer segmentation, social media management, analytics, and more. A Customer Relationship Management (CRM) system is a technology solution designed to store and manage customer data such as contact information, sales history, purchase activity, and preferences. When deciding which one to deploy it depends on the needs of the business. If you are looking for ways to better understand your customers’ behaviors in order to target them with relevant offers or messages then a CRM system would be more beneficial than a marketing platform. However if you need help managing multiple channels within your overall marketing strategy then using a marketing platform would be ideal as it allows you to easily track performance across different channels and measure ROI from each campaign.

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The sales funnel process:


A sales process represents the buying process that businesses lead customers through when buying products and or services. A sales funnel process is divided into several stages, which differ depending on the particular sales model and on what is on offer - whether it is a physical- or digital-product or service or an event or a summit or a membership or a coaching or a consulting service or a webinar or an automated webinar, etc.. The sales funnel has had its place and space in marketing for over a century - having started off for physical products obviously. E St Elmo Lewis made that invention back in 1898 and the sales funnel- and marketing funnel process is widely known and respected as the first valid theory in marketing.


In the online-world we have today a marketing funnel - respectively sales funnel - is a stack of stages in the shape of pages that are put into a sequence that as a path builds up to the desired action which is a sales conversion.

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The Ultimate Marketing Funnel Checklist


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