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Ecommerce Sales Funnel Optinmonster vs Sumome

Why Lead Nurturing is So Important and Why Have a Marketing Funnel?

Lead nurturing helps the business to convert inbound traffic into sales and is supposed to lead and direct potential customers through the sales funnel process while establishing strong relationships at the same time.

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Optinmonster vs Sumome

Shall Optinmonster vs Sumome compared help you to find which CRM software is best and/or what is the best marketing automation tool for your needs and requirements:

 

If you would like to see more marketing platforms compared – other than Optinmonster vs Sumome – then click here to see full list.

 

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What are CRM campaigns?


A common CRM campaign management feature is to run and track marketing campaigns directly from the CRM system instead from marketing solutions built for just that purpose. Obviously a CRM is not as feature rich as a core marketing funnel platform, but at least it can also automate messaging and build various marketing campaigns and campaign-stages for specific segments of the client database.

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What is top of funnel?


When marketers mention the top, middle, and bottom of a marketing- or sales-funnel, they are referencing the concept by which the business pulls a large number of people from its target audience into the first (top) stage of the funnel, which can be a website or an optin-form or database for example, and then filter them down to those qualified and interested in buying and becoming a customer.

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The sales funnel process:


A sales process represents the buying process that businesses lead customers through when buying products and or services. A sales funnel process is divided into several stages, which differ depending on the particular sales model and on what is on offer - whether it is a physical- or digital-product or service or an event or a summit or a membership or a coaching or a consulting service or a webinar or an automated webinar, etc.. The sales funnel has had its place and space in marketing for over a century - having started off for physical products obviously. E St Elmo Lewis made that invention back in 1898 and the sales funnel- and marketing funnel process is widely known and respected as the first valid theory in marketing.


In the online-world we have today a marketing funnel - respectively sales funnel - is a stack of stages in the shape of pages that are put into a sequence that as a path builds up to the desired action which is a sales conversion.

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What are the benefits of marketing automation?


It is all about enhancing and optimizing the customer's user-experience. Helping to offer a better user experience is the key benefit of marketing automation. Automation technology enables the marketer to send behavioral triggered emails. These highly tailored campaigns are being sent to leads, prospects, subscribers and clients automatically when they take a certain predefined action.

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What is the best automation software?


The roots of marketing automation can be found in email marketing. It is software that allows the marketer to automate repetitive tasks, exclude human error, manage complexity and measure and optimize all marketing actions. It boils down to benefiting from the leverage technology and big data provide when it comes to A/B split-testing, campaign optimization, follow-up messaging via auto-responder, behavioral targeting and much more.

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What are the differences between marketing automation and CRM?


One of the main differences between these two types of systems is who they target. Primarily, CRM software is clienting-focused, while marketing automation software is marketing-focused. A customer relationship management system saves, documents and keeps track of information such as a client's or lead’s names and addresses including phone numbers and interactions with the customer whereas the mission of marketing automation is to close the deal with the client by various means such as deploying marketing funnels and sales funnels to begin with.

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What does marketing funnel mean?


The marketing funnel is a customer oriented marketing model which outlines the theoretical journey of a potential customer through a purchasing funnel towards buying a service or a product. The customer becomes aware of the existence of a brand, a company and its products and or services. The five marketing funnel stages are: awareness, consideration, sale conversion, loyalty and advocacy.

 

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What are marketing automation systems?


Marketing automation system is another term for online or offline software that has been built to process certain automated marketing actions. Normally marketing departments have to process tons of repetitive tasks, which - thanks to technology - are subject to marketing automation.


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